The old way
- ×Skippable pre-roll ads that viewers tune out
- ×Low attention spans and fleeting impressions
- ×Complex media buying across fragmented platforms
- ×Audiences with low purchasing power or intent
21M+ Monthly Audience20:05 Avg Watch Time
Reach decision-makers who actually watch
Launch a cross-channel brand integration across Big Think's network in days. Connect with 21M+ intellectually curious professionals who watch, not skim.
Why now
Standard ad buys are skippable and forgettable
Reach a premium audience through editorial integration, not interruptions.
The Big Think way
- +Editorial integration where your brand is part of the show
- +20:05 average watch time, 4x the YouTube platform average
- +One partnership spanning YouTube, newsletters, and podcasts
- +72% of viewers earn over $100k and 2x more likely to be senior executives
Capabilities
Built around your strategic goals
Choose a single channel or combine them into a bundled cross-channel partnership. Launch quickly with a fully customizable package.
YouTube Presenting Sponsor
Host read outs, chapter cards, and credits across long-form interviews and clips. Logo placement on social shorts and evergreen video library pre-roll.
Newsletter Network
Attribution and CTA placements across Big Think, Mini Philosophy, Big Think Business, and other newsletters reaching a highly qualified audience.
Podcast Ad Reads
Engaging ad reads distributed across podcast platforms to an audience that values deep, long-form content.
Custom Branded Content
Place your subject matter experts in the same chair as guests like Malcolm Gladwell and Neil deGrasse Tyson with SME editorial interviews.
Step by step
Launch your campaign in three simple steps
From first touch to real results, without the guesswork.
Define your goals
Book a call to discuss your strategic objectives, whether YouTube-led, newsletter-led, or a cross-channel mix.
Customize the package
We build a sponsorship package around your brand, selecting the right channels and integration formats.
Go live and compound
Your brand launches across the network. Evergreen video content means impressions continue years after each episode publishes.
21M+Monthly readers and viewers
20:05Average view duration on YouTube
72%Audience with HHI over $100k
63M+Network impressions per quarter
Questions
Questions, answered
What sponsorship options are available?+
Big Think offers sponsorship across three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. These can be taken individually or combined into a cross-channel partnership built around the sponsor's goals.
What does 'presenting sponsor' actually mean?+
On YouTube specifically, the partner's brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a 'presented by [Brand]' integration rather than a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration where the brand is part of the show. The average viewer watches for 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library also means impressions compound over years.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the same audience financial services firms, consulting firms, and enterprise tech companies pay a premium to reach elsewhere.
Can the package be customized?+
Yes, fully. The partnership is built around the sponsor's strategic goals, whether YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from the Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship package includes up to 2 SME editorial interviews per year, placing the partner's experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
Move forward
Connect with 21M+ curious professionals
Book a call to design a cross-channel sponsorship package built around your brand.
Book a call→